Guest Designer Interview: Happiness is Homemade
share on social:
Join me as we chat with our Club Chaos featured designer.
We celebrate community over competition in this space and love to showcase designers doing amazing things with their talents. In this month’s guest designer feature we are highlighting Heidi from Happiness is Homemade.
This featured guest designer graciously provided our members with a bundle that is sure to put you in a summer state of mind. You can see the designs below.
Inside Club Chaos, members are exposed to tons of different artists and get to experience a wide variety of styles and tastes. Club Chaos is a crafting sisterhood and crafting home, not just a place to download files.
Please note that this post contains affiliate links.
Read on to meet our featured designer of the month and learn about Heidi’s creative process, her current projects, and so much more!
Hey Heidi! Can you please tell us a bit about yourself?
Hi! I’m Heidi, and I’m the creative mind behind Happiness is Homemade where I share all kinds of fun craft tutorials, printables, and SVG files with over 10 million readers each year!
I live in Northern California with my husband, Mitch, our three boys (ages 12-17), two adorable King Charles Cavalier pups, and three fluffy cats. We definitely have a full house around here!
Share a little about the significance of where your business name comes from.
I created Happiness is Homemade back in 2010 as a creative outlet and as a therapeutic avenue for me to break out of my postpartum depression slump and rediscover my creative passion. Channeling my creative energy into something positive showed me that, for me, happiness truly IS homemade, and I’m really grateful that I get to share that passion and message with others.
How did you first get into designing?
I first got into designing when I was in college at CSUS studying interior design. The required coursework also included several graphic design classes in Photoshop and Illustrator, and I absolutely fell in love with all aspects of designing!
What is your favorite type of design to create?
Lately, I have been having a ton of fun designing laser cut files for Glowforge or xTool machines. I started designing some shaker signs, and they’re SO much fun that I can’t stop making more and more of them!
Do you prefer designing or making the actual item?
I love them both! I think the marriage of the design and making processes is really the coolest thing ever. Creating something tangible that was previously just an idea in my head is such an awesome feeling and SO creatively fulfilling!
How would you describe your style?
My style is very whimsical and colorful with a pinch of vintage nostalgia thrown in for good measure!
Who or what inspires you?
Oh gosh, there are SO many incredible people to draw inspiration from in this crafting and design community! I am really inspired by people like our sweet friend, Michelle Brooks, as well as people like Jennifer Maker and Abbi Kirsten who have moved well beyond simply selling SVG files and into other community-building ventures that really personally connect them with their audiences as well.
What does a typical day or week look like for you behind the scenes?
My small team and I don’t follow a traditional work schedule, so we don’t really have a “typical day” or week since it changes on a regular basis. We work on a “batch schedule,” which means that we work on projects in similar groupings. In a week, we might spend three days on design work, followed by two days of content and project creation, and then rounded out with two days of photography and/or video shooting (yes, I typically work 6-7 days a week!). Our batching sessions can last anywhere from 2 days to 2 weeks per project/task, so our schedule is always constantly changing!
What’s your most popular item in your shop or on your blog?
The most popular item in our shop recently has been our Money-Maker’s Guidebook: How to Make Money with Your Cricut course (ebook and interactive workbook) which teaches you absolutely everything you need to know about starting a small business and earning an income with your Cricut machine.
When you aren’t designing what can we find you doing?
When I’m not designing, you can find me in my craft studio! I truly love what I do for a living, so my work time and play time often intertwine and overlap! When I’m not crafting, though, you can often find me at one of my boys’ sports or activities, reading a book, or falling down a true crime rabbit hole!
What is your favorite food?
We have a joke in our house that “tacos are always the answer” when it comes to dinnertime! 😂🌮 I’m also a big fan of donuts, Diet Coke, and salads (because it’s all about balance!).
What’s next for you?
This year is a huge year for product development at Happiness is Homemade, and we are SUPER excited about some of our upcoming new releases! I have been sworn to secrecy, so I can’t say too much about the specific details yet, but I can say that there will be fun, new products for ALL ages and skill levels!
If you want to follow along and be the first to know about our new product releases (and get our weekly freebies!), be sure to sign up for our email club!
Where can we find you online?
Check out the designs that Club Chaos members get to sample this month from Happiness is Homemade:
Stay tuned for our next Club Chaos featured guest designer!
Learn to develop, and grow your crafting skills!
My mission is to develop, encourage, and grow your crafting skills, and confidence through freebies, tutorials, our club, and our signature course.
Behind the Chaos...
My name is Michelle and I am the creative director behind the chaos. I'm so are glad you are here and hope you find inspiration and confidence to create something beautiful out of the chaos in your craft room and in life.
Bring your creativity to life quickly and easily.
This guidebook will give you a detailed look into the creative crafting cycle called the Craft Maker Process.